HGPR+New Media and You

PR Plus for Emerging Technology

Vision + Product + Passionate Users = News

In a world of stories HG-PR has successfully told the world about more than 100 emerging companies.  We exist to make sure your story reaches the right people in the right way.  As a boutique agency we can give your story the time and attention it needs to be told well.  As a group of innovators, we know how to support and amplify the passion entrepreneurs bring to their companies.  We know what it takes to get the word out about new companies and visionary products.

Capabilities
Blending New Media with Traditional Outreach to Create Awareness

• Traditional Analyst + Media Relations: matching opportunity to story.  Successful product launches match the right story with the right audience. Our approach blends new research with our relationships and knowledge of the players in the industry.  We've built a reputation for giving editors good information.  Trust is the core of our success.
• New Media. Twitter + Facebook posts create broad awareness needed to encourage viral pick-up.  One of the challenges of new media campaigns is maintaining message consistency while appropriately contributing to the conversation.  We keep your program on track and grow it with the current.
• Blog Tracking + Commenting: keeping the conversation fresh.  Today's stories often start in the blogosphere.  Emerging companies need to be seen in the right light and on the right blogs.  We research and recommend guest postings as well as opportunities for comment for key blog and help keep our clients informed of market developments.
• Editorial Calendaring + Article Placement.  Traditional publications look for appropriate content to keep their readers informed.  We match stories to opportunities and track the progress of articles from pitch through publication.
• Integrated Marketing Strategy + Implementation: webinars + email marketing + online advertising.  Sometimes new companies need experienced hands to organize their overall outbound marketing program.  Our team has more than 20 years of experience in developing strategic programs to amplify a story and generate leads. We can help in all areas of outbound marketing including developing budgets, designing promotion strategies, organizing webinars, and can recommend the best media outlets.

Contact us for a review of your marketing needs.